Madison to sponsor Peat, Reid and Bryceland with OGIO

Madison is pleased to announce the sponsorship of Steve Peat, Ben Reid and Josh Bryceland with OGIO, marking the arrival of this stylish US sports luggage brand to its shelves. Madison, the leading bike parts and accessories distributor in the UK with brands such as Shimano, Commençal, DT Swiss, Giro and Bell launched this premium luggage brand at their industry leading annual trade show, iceBike* back in February. OGIO bags are built to be bombproof with killer looks and have unrivalled attention to detail. The range includes everything from back packs and hydration systems to 9900 cubic inch kit bags with everything in between. Why OGIO? Simply ask any OGIOPHILE who already owns a bag (or three) and who won't even consider owning another not made by OGIO, or better yet, pick up one for yourself, experience the quality, the functionality, the attention to detail and the durability that is OGIO. Everything is well thought out, from easy side access padded laptop sleeves to organising and protecting your gear all with a lifetime warranty – only OGIO. Dominic Langan, CEO for Madison made the following statement. "I have wanted to range OGIO products for many years. The quality is phenomenal and they have fantastic positioning and branding in the action sports arena. Their sponsored athletes read like a who's who of the BMX, skate, MX and snowboarding worlds, but to have guys like Peaty, Ben and Josh joining that list and being the UK face for OGIO is just the best I could wish for." Upon signing with OGIO, Peaty commented, "I am stoked to be working with a brand like OGIO, I have looked up to the company for a few years now and admire what they do in other extreme sports. Their luggage line is second to none and when you do as many air-miles as me, luggage like OGIO's makes life a lot easier! I look forward to getting on with my race season now I have cool luggage to drag around with me." “OGIO bags is a new one for Madison and I have no doubt that this brand will go off with a bang as it has done in the states, from cool casual back packs to big kit bags that you can get all your stuff in when on the move, if I played golf they could even hook me up with a bag for that!" said Ben Reid. Matt Rushton, Marketing Manager at Madison said, "OGIO is still a little known brand in the UK, however these guys regularly travel out to the USA and Canada to compete where OGIO is massive, so they jumped at the chance to get their hands on bags of the highest quality and be part of the OGIO team that already includes legends like BMXer Ryan Nyquist and freestyle MX supremo Travis Pastrana. My phone hasn't stopped ringing from people that know the brand looking for sponsorship!" OGIO bags are available to all of Madison's customers so please visit your local bike shop to enquire about availability. Madison offers a next day delivery service, so go in and pester them to get these bomb proof bags and hydration systems in for you! Just go to: www.ogiobags.co.uk